See the real total
Every cost, one total
Lead invoices, phone, dialer and software roll up for any week, month or year, with every line one tap away.
Built inside a working insurance agency
Every lead. Every dollar. One scoreboard.
Summit Trackers pulls your lead costs, calls, clients and carrier commissions into one private dashboard, so you can see which lead source really pays before you buy the next batch.
Replaces
- The receipt shoebox
- A lead-cost spreadsheet
- Digging through email in March
- Commission statement PDFs
- Sticky-note follow-ups
- Month-end math
The whole path
From the first dollar spent to the commission check.
Most agents track one slice of this and guess the rest. Here the slices connect, so each number explains the next.
- 01
Buy
Lead orders, invoices and receipts land in one ledger, by vendor.
- 02
Work
Calls, appointments and daily activity are logged as they happen.
- 03
Sell
Sold calls turn into client records, with premium and follow-ups attached.
- 04
Get paid
Commissions and chargebacks, by carrier and by the lead source that produced the sale.
- 05
Measure
Cost per sale, what is left after costs, goals and pace, always current.
The platform
Everything you spend and everything you make, in one place.
Tracking shouldn't mean a dozen tabs and a shoebox of receipts. This is what it looks like when costs, leads, appointments and clients all feed one scoreboard.
The total, first thing.
Lead invoices, dialer and phone charges, software and anything else you spend add up to one number for any week, month or year, with each line one tap away.
- See where the money actually goes, line by line.
- Compare to last month without opening a spreadsheet.
- Premium against cost, so you know what each dollar returned.
Your four numbers, worked out.
Cost per lead, appointment rate, close rate and cost per sale for any week, month or year, plus what is left after costs once you tell it your commission rate. Set monthly goals and see whether you’re on pace while there is still time to change it.
- Add how many leads you worked. The rest fills in from the costs and appointments you already track.
- Goals for sales, appointments held and premium, with a marker for where you should be today.
- Net after costs uses your own commission rate, so it’s your number, not a guess.
Know which source pays.
Spend (from the lead invoices you upload), appointments set, held and sold for every lead source, with the cost of each sale beside it. The ones that only feel busy stand out fast.
- Cut the leak, double what works.
- Every source side by side, so the comparison is fair.
- Mark held, sold or no-show and the stats keep themselves honest.
Commission, matched to where the sale came from.
Add a sale in seconds: pick the carrier and the lead source from a list, then type the monthly premium and what you were paid. Chargebacks and renewals file under the same sale, and one page shows what each lead source and each carrier really paid you once the leads were paid for.
- Pick the carrier and lead source from your lists, or type a new one.
- Cost per sale and what is left after lead cost, for every source.
- The scoreboard and the Telesales overview read the same ledger, so nothing is typed twice.
Production by week or month.
New clients, policies issued, premium and face amount for any period, plus the follow-ups that are due and the notes behind every client.
- Tap any week or month to see exactly who moved.
- Follow-ups and anniversaries surface on their own.
- One record per client: policy, premium, notes, next step.
Receipts that file themselves.
Open the dashboard and it reads new receipts from your inbox for the vendors it recognizes, then sorts them into a ledger. Anything else, upload the PDF or snap a photo and it reads that too. You check; you don't retype.
- Dialer credits, phone, software and domains in one list.
- Anything it isn’t sure about is flagged for a quick look.
- One tax-year file lists every charge, with its receipt or a link to the original email where there is one, ready for your CPA.
CostsThis month
ExampleTotal spent$4,820.00everything tracked, all in
Lead cost$2,400.00
Telesales$1,560.00
Misc cost$620.00
Software & tools$240.00
Premium lodged $12,0005.0x lead cost$0.40 spent per $1 of premium
ScoreboardThis month
ExampleLeads worked120
Cost per lead$20.00
Appointment rate38%
Close rate40%
Cost per sale$482
Net after costs$4,180
Sales10 of 12
Held25 of 30
Premium$12,000 of $15,000
Made-up numbers. Cost per lead is lead cost over leads worked, close rate is sales over appointments held, cost per sale counts every dollar spent, and net assumes a 75% commission on premium.
Lead sourcesThis month
Example| Source | Spend | Set | Held | Sold | Per sale |
|---|---|---|---|---|---|
| Facebook leads | $1,200 | 22 | 14 | 6 | $200 |
| Call-in leads | $900 | 15 | 6 | 1 | $900 |
| Direct mail | $300 | 8 | 5 | 3 | $100 |
| All sources | $2,400 | 45 | 25 | 10 | $240 |
Same hustle, very different return. The middle line is the one worth a hard look before the next order.
CommissionsThis month
ExampleCarrierFrom your list ▾
Lead sourceFacebook leads ▾
Monthly premium$100.00
Commission paid to you$900.00
| Source | Sales | Per sale | Commission | Left after leads |
|---|---|---|---|---|
| Facebook leads | 6 | $200 | $5,580 | +$4,380 |
| Call-in leads | 1 | $900 | $720 | −$180 |
| Direct mail | 3 | $100 | $2,700 | +$2,400 |
| All sources | 10 | $240 | $9,000 | +$6,600 |
Paid $9,000Chargebacks $0$6,600 left after lead cost
Made-up numbers. Pick the carrier and lead source from a list when you add a sale. Chargebacks, renewals and bonuses file under the sale they belong to.
ProductionBy month
Example| Month | New | Issued | Premium | Face |
|---|---|---|---|---|
| This month | 9 | 4 | $212/mo | $180,000 |
| Last month | 12 | 7 | $361/mo | $290,000 |
| Two months ago | 8 | 5 | $240/mo | $205,000 |
| Three months ago | 10 | 6 | $298/mo | $245,000 |
3 follow-ups due2 anniversaries this month
Switch between weeks and months, tap a period, and the client list below narrows to who moved.
ReceiptsFrom your inbox
Example- Oct 9Dialer creditsAutoRead from an emailed receipt$50.00
- Oct 1WorkspaceAutoMonthly seat$7.20
- Sep 29Phone numberAutoMonthly line$1.15
- Sep 11Domain renewalAutoOne year$14.88
Upload a receipt and the original stays attached to the charge. Charges read from your inbox link back to the email they came from.
Private by design: it sits behind a sign-in, and only the people you invite see anything. Questions about the dashboard? Send a note.
Every capability
One dashboard for the whole operation.
The pieces an independent agent or a small agency actually needs, all reading from the same records.
Stop digging in March
Receipts that file themselves
New receipts from vendors it recognizes are read from your inbox and sorted into a ledger. Anything else, drop in a PDF or a photo and check what it read.
Know which source pays
Cost per sale, per lead source
Spend, appointments and sales for every lead source side by side, so the ones that only feel busy stand out fast.
Match money to the source
Commissions by carrier and lead source
Add a sale from a carrier list and a lead-source list. See what each one paid after chargebacks, and what was left once the leads were paid for.
Nothing falls through
Every call becomes a record
Import call reports from any lead vendor. Sold calls become clients with their premium, and follow-ups land on your list.
Run the day on numbers
A daily tracker with +1 counters
Count dials, conversations, appointments and sales as they happen, then see the week and the trend.
Know if you're on pace
Goals with a pace marker
Monthly targets for sales, appointments held and premium, with a marker for where you should be today.
Protect what you wrote
Lapse and at-risk alerts
Spot clients at risk of lapsing, watch persistency, and follow up before a chargeback lands.
Your numbers are yours
Tax-year export and a backup
One file with every charge on its own line for your CPA, and a single backup of every record whenever you want a copy.
Ask your numbers
An assistant that answers from your own data
Ask in plain English which source is costing you most, how the month is pacing, or what you spent on software. It reads your dashboard and nobody else's, and it is switched on person by person.
Example · made-up numbers
Which lead source is costing me the most per sale this month?
Call-in leads. $900 per sale on 1 sale, against $200 on Facebook leads and $100 on direct mail. That is the one to look at before your next order.
Private by design
A separate workspace for each person
Invite people by email. Each signs in with Google and sees only their own numbers, clients and receipts.
The idea behind it
If you're not tracking it, you're hoping.
Three questions. No pressure.
- What did you spend on leads last week — to the dollar?
- Of those leads, how many turned into a real appointment?
- What is one lead actually worth to you, after costs?
If any of those made your stomach drop a little, good. That feeling is the most valuable thing in your business right now, because it's pointing at the exact place you're losing money without knowing it. Busy isn't the same as profitable, and you can't coach, scale, or fix what you can't see.
The scoreboard
Four numbers run your whole business.
You don't need a hundred metrics. You need these four, every week, written down. Everything else is detail.
Cost per lead
lead spend ÷ leads worked
Tells you what it costs just to get a name in front of you. Compare vendors and lead types here — a "cheap" lead that never picks up isn't cheap.
Appointment rate
appointments ÷ leads worked
How good you are at turning contact into a conversation. If this is low, the problem is your first 30 seconds, not your lead source.
Close rate
sales ÷ appointments
How good you are once you're in front of someone. Small gains here are the cheapest raise you'll ever give yourself.
Cost per sale & net
total spend ÷ sales
commission earned − total spend
commission earned − total spend
The one that decides everything. If a sale costs more than it pays you, more activity just loses money faster.
Try it
Put your last 30 days in. See what's really happening.
The starter numbers below are an example. Replace them with yours. Everything is worked out right here in your browser — nothing is sent or saved anywhere.
What it says
Cost per lead
—
Appointment rate
—
Close rate
—
Cost per sale
—
Net after spend
—
Fill in your numbers to see the verdict.
Who it's for
Built for the people who carry the cost of every lead.
You are the producer, the marketer and the bookkeeper.
See what each lead source returned before the next order, and stop rebuilding your year from your inbox.
- Receipts that file themselves
- Commission matched to the source
- One clean file for your CPA
You buy the leads, so you need to know which ones earned their keep.
Invite the people who work with you. Each gets a private workspace with their own numbers, clients and receipts.
- Cost per sale by lead source and carrier
- Invite-only access you control
- A backup of every record, on demand
You are building habits that will carry your whole career.
Log the day, read the four numbers on Monday, and walk into every coaching call with something real to point at.
- A daily tracker with +1 counters
- Goals with a pace marker
- Plain-English answers from your own data
Tax season
The receipt you can't find is a deduction you can't claim.
You're a business owner the moment you start paying for leads, a dialer, software and a domain. Tracking turns that mess of emails into a clean record you can hand to your CPA in a minute instead of rebuilding your year from your inbox.
- Log it when it happens. A receipt logged on the day takes seconds. A year of them takes a weekend.
- Keep the proof with the number. Store the invoice next to the amount so any line can be backed up.
- Separate business from personal. One card, one place, no guessing which charge was which.
- Know your real profit all year, not just in April when it's too late to change anything.
What gets tracked gets fixed. What gets guessed gets repeated.
Not tax advice. What's deductible depends on your situation, so sit down with a CPA who works with self-employed agents and let them tell you exactly what applies to you.
Make it a habit
A 15-minute weekly rhythm.
You don't need a fancy system. A spreadsheet works. What matters is that you do it the same way every single week.
Write it down
Lead spend, leads worked, appointments, sales, premium, and every expense from the week. Same place, every time.
10 min · MondayRead the four numbers
Cost per lead, appointment rate, close rate, net. Compare to last week and ask one question: which number moved, and why?
3 min · MondayChange one thing
Cut the worst lead source, tighten your opener, or double what's working. One change, then measure it next week.
2 min · Monday
Ten plus three plus two. Fifteen minutes, once a week.
Quick answers
Questions people ask first.
Short answers, no fine print. Still stuck? Send a note and we'll sort it out.
Do I need special software to start?
No. A plain spreadsheet works. What matters is that you write the same numbers down the same way every week. Software only makes that faster and harder to skip.
Does the calculator save or send what I type?
No. Everything is worked out right here in your browser. Nothing you type is sent or stored anywhere, and it's gone when you close the page.
What counts as lead spend?
Everything it costs to get a name in front of you: vendor invoices, purchased call-ins, ads, and the dialer, phone and software charges that exist to work those leads. Use the same 30 days for every number so the ratios mean something.
Can it track my commissions by carrier and lead source?
Yes. When you add a sale you pick the carrier and the lead source from a list, then type the monthly premium and what you were paid. Chargebacks and renewals file under the same sale, and one page shows what each carrier and each lead source paid you, and what was left after the leads were paid for.
How often should I look at my numbers?
Weekly, at the same time. Fifteen minutes on Monday is enough to catch a bad lead source before it eats the month. Then once a month, step back and compare to the month before.
Who can see my numbers in the dashboard?
Only people who are invited, and each person sees only their own numbers, clients and receipts. The dashboard sits behind a Google sign-in, and nothing on this page is connected to it. The examples above are made up to show the idea.
Does it work on my phone?
Yes. The dashboard is built to be used on a phone screen and can be installed to your home screen like an app, so you can add a sale or log your day between calls.
Can I get my data out?
Yes, any time. Download a year of costs as one file with every charge on its own line, a month-by-month summary, or a single backup of every record in your dashboard. Your numbers are yours.
Is any of this tax or financial advice?
No. It's education about tracking your own business. What's deductible depends on your situation, so sit down with a CPA who works with self-employed agents.
Why this exists
Summit Trackers comes out of a working insurance agency, where every lead, call, cost and receipt is tracked down to the invoice. The pattern is always the same: the day an agent starts seeing the numbers is the day they stop guessing. This page is here to get you there faster.
Get in touch
Want a second set of eyes on how you're tracking?
Send a quick note. We'll go through what you're tracking today, what's missing, and the one change that would help most. No pitch, no pressure.
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